EMKFIT

Client

EMKFIT Inc.

Year

2020 - Present

Location

Toronto, Ontario

Industry

Fitness Influencer

Range

Brand Management, Marketing Strategist, Graphic Design, Product Design, Merchandise Development, and Sales Management

Muriel Revisa Designs x EMKFIT started their collaboration in May 2020. Where they started their journey with defining EMKFIT purpose and values.

Since, they've continued their collaboration building an international online community for fitness and lifestyle. Primarily in the Dance HIIT form of training.

Onwards & Upwards

700

Started below 700 followers on Instagram, and barely 400 on YouTube in May 2020

95k

By January 2022, we gained over 80,000 followers on Instagram, and over 95,000 as of November 2022

450k

By August 2022, over 400,000 international subscribers to EMKFIT on YouTube

2500

Consistently maintaining over 2500 active monthly Paterons

Building the Brand

WRONG AND STRONG

EMKFIT provides workouts that focuses less on getting choreography right, and more on getting good sweat! EMKFIT holds true to two main mottos: “Fake it til you Make it” and “Wrong and Strong”. Unlike her fitness competitors that focus being “perfect” in fitness, wellbeing and/or appearance, EMKFIT preaches the importance of BALANCE.

FAKE IT TIL YOU MAKE IT

Mental health is the driving focus behind EMKFIT. Emily personally suffers from depression, anxiety, and PTSD. Sharing her experiences opens a new conversation to end stigmas surrounding mental health and gives her followers a sense of trust and belonging that reminds them they are never alone. EMKFIT adores the community she created and only hopes to continue to strengthen her brand.

MERCH DEMAND

The growth of EMKFIT came with an high demand on merch and products for our followers. By Fall 2020, Muriel Revisa Designs designed a wide range of lifestyle merch where we collaborated with a third-party shop to print and ship the product internationally.

WEB DESIGN | UX/UI

It was evident a website was required to further the development of EMKFIT, especially in the ecommerce industry. Muriel Revisa Designs designed the UX/UI of www.emkfit.com. Working closely with our developer, Muriel product managed the launch of the Shopify site in June 2021.

INVESTING IN OUR BRAND

EMKFIT x Muriel Revisa Designs were adamant to pushing the bar higher. In June 2021 we launched our first e-program (developed by EMKFIT + Designed by Muriel Revisa Design).

By March 2022 we launched our second e-program and invested alot of time and money in creating our personal branded workout gear - EMKFIT Resistance bands. Designed and developed by Muriel Revisa Designs